Notes from the field
Articles
Practical thinking on the decisions behind better branded apparel, merchandise programs, and durable brand names.
Programs · 6 min read
How to brief a merchandise program
A useful RFP tests operating discipline, not just product choice and unit price.
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Production · 6 min read
Print vs. embroidery: choose by use
Decoration should follow the garment, the artwork, and how the piece will be worn.
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Logistics · 6 min read
The quiet work behind multi-site kits
Great kits arrive complete because the location data, packing logic, and exceptions were designed first.
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Naming · 6 min read
Should the domain name the house or a line?
The best naming level depends on what customers must trust now and what the company may add later.
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